Research & Publications
Exploring the frontiers of Marketing, Retail dynamics, and Technology integration in Business.
Selected Publications
Retrospection of online reviews research landscape
Journal: International Journal of Process Management and Benchmarking (2026)
Foundation, current trends and future research directions.
The retail service quality scale study
Journal: International Journal of Business and Systems Research (2025)
Examining generalisability and applicability: evidence from India.
A study of “push or pull”, “plug in and plug out” employment issues
Journal: Academy of Marketing Studies Journal (2023)
Relevance of proposed “Indian Labour Code on social security, (2020)” for gig employees.
FDI in Retailing
Journal: Indian Journal of Marketing (2008)
Published in Volume 38, Issue 3, March 2008 (Impact Score: 1.00).
Why do Millennials Regret Shopping?
Journal: European Chemical Bulletin (2024)
A Study of Post-Purchase Dissonance Factors in Millennials.
The Alchemic Spark
Journal: Journal of Social and Economic Development (2024)
Self-Help Organizations as Angel Investors for Rising Women Entrepreneurs. An analytical study of social barriers and financial independence.
The Range of Mental Health Crisis: Social Media and Gen Z
Journal: Psychology, Public Health, and Digital Culture Studies (2025)
A comprehensive analysis of the first generation raised in the social media age. Explores connections between platform design, usage patterns, and psychological challenges.
Technology-Driven Approaches to Sustainable Farming
Journal: Agricultural Sustainability and Environmental Safety (2024)
Transitioning from Chemical to Natural Fertilizers. Overview of the fertilizer industry, the environmental cost of chemical dependence, and the shift toward chemical-free alternatives.
Books & Patents
Real Estate Digital Marketing
Analysis of why real estate business need digital marketing on social media (2023)