Dr. Mohd. Yaseen Khan Associate Professor | Marketing & International Business
22+ Years of Academic & Industry Experience
22+
Years Experience
6
Books Published
Awarded
Rashtrapati Puruskar
Academic Profile
Dr. Mohd. Yaseen Khan is a seasoned academician and researcher with over 22 years of experience spanning teaching, research, and institutional administration at both college and university levels. Currently serving as an Associate Professor of Marketing and International Business at Vivekananda Global University, Dr. Khan has built a career defined by a commitment to fostering higher-order thinking and practical expertise in his students.
His dual background, including nearly three years of industry experience and 19 years in academia, allows him to bridge the gap between theoretical frameworks and market realities. A prolific scholar, he holds a patent and has authored books on digital and international marketing.
Read Full BioKey Highlights
- ✓ PhD Supervisor: Guiding scholars at NIU & previously supervised students from Bangladesh & Afghanistan.
- ✓ External Examiner: Appointed for Ph.D. evaluations at Mandsaur University, MP.
- ✓ Program Coordinator: Former IQAC Coordinator & Deputy Chairperson for NAAC Accreditation.
- ✓ MDP Facilitator: Conducted sessions for UP Judicial Officers.
Areas of Expertise
Recent Research
View AllTechnology-Driven Approaches to Sustainable Farming
Transitioning from Chemical to Natural Fertilizers. Overview of the fertilizer industry, the environmental cost of chemical dependence, and the shift toward chemical-free alternatives for soil health.
The Range of Mental Health Crisis: Social Media and Gen Z
A comprehensive analysis of the first generation raised in the social media age. Explores the multifaceted connections between platform design, usage patterns, and the rising psychological challenges among adolescents.
The Alchemic Spark
Self-Help Organizations as Angel Investors for Rising Women Entrepreneurs. An analytical study of social barriers, financial independence, and the role of SHGs in empowering rural women entrepreneurs.
Honors & Recognition
Rashtrapati Puruskar
Awarded by the President of India for exceptional social service in the Scout and Red Cross Society. A testament to a lifelong commitment to societal contribution.
Keynote Speaker
Recognized as a leading voice in Marketing and International Business, frequently invited to deliver keynote addresses at national and international conferences.
Interested in Collaboration?
Available for Guest Lectures, Research Collaboration, and Academic Consultancy.
Get in Touch