Dr. Mohd. Yaseen Khan Associate Professor | Marketing & International Business

22+ Years of Academic & Industry Experience

22+

Years Experience

6

Books Published

Awarded

Rashtrapati Puruskar

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Dr. Mohd. Yaseen Khan Profile

Academic Profile

Dr. Mohd. Yaseen Khan is a seasoned academician and researcher with over 22 years of experience spanning teaching, research, and institutional administration at both college and university levels. Currently serving as an Associate Professor of Marketing and International Business at Vivekananda Global University, Dr. Khan has built a career defined by a commitment to fostering higher-order thinking and practical expertise in his students.

His dual background, including nearly three years of industry experience and 19 years in academia, allows him to bridge the gap between theoretical frameworks and market realities. A prolific scholar, he holds a patent and has authored books on digital and international marketing.

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Key Highlights

  • ✓ PhD Supervisor: Guiding scholars at NIU & previously supervised students from Bangladesh & Afghanistan.
  • ✓ External Examiner: Appointed for Ph.D. evaluations at Mandsaur University, MP.
  • ✓ Program Coordinator: Former IQAC Coordinator & Deputy Chairperson for NAAC Accreditation.
  • ✓ MDP Facilitator: Conducted sessions for UP Judicial Officers.

Areas of Expertise

Consumer Behaviour Marketing Management Advertising & Brand Management Digital Marketing International Business Social Entrepreneurship Academic Publishing

Recent Research

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2026 • International Journal of Process Management and Benchmarking

Retrospection of online reviews research landscape

Foundation, current trends and future research directions. An in-depth analysis of the evolving field of online consumer feedback and its management.

2025 • International Journal of Business and Systems Research

The retail service quality scale study

Examining generalisability and applicability: evidence from India. A critical evaluation of service quality metrics in the diverse Indian retail sector.

2023 • Academy of Marketing Studies Journal

A study of “push or pull”, “plug in and plug out” employment issues

Relevance of proposed “Indian Labour Code on social security, (2020)” for gig employees. Investigating the challenges and motivations within the gig economy.

Honors & Recognition

Rashtrapati Puruskar

Awarded by the President of India for exceptional social service in the Scout and Red Cross Society. A testament to a lifelong commitment to societal contribution.

Keynote Speaker

Recognized as a leading voice in Marketing and International Business, frequently invited to deliver keynote addresses at national and international conferences.

Interested in Collaboration?

Available for Guest Lectures, Research Collaboration, and Academic Consultancy.

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